Analytics Report 2
Order Description
Analytics Report 2
For this assignment, please use your Demo Account to produce a report for Maggie, marketer of the
e-commerce Website. She wants to know the following:
What was the hour of the day that the Store typically produced more revenue than the site average
from AdWords campaigns? And same question but for the day of the week in last month?
For the AW – Accessories campaign within the top 10 keywords that were attracting sessions are
there any that were not producing revenue in last month?
What are the top 3 states in the US where there was a large audience (use sessions) but lower than
average performance (use bounce rate) for paid traffic in last month?
In addition, Maggie wants you as analytics intern to provide her with two of your most intriguing
findings that may help her better market the store. Please add these elective findings to your
answers to the three required questions in the report.
Submission
The report should be between 600 and 1200 words, in addition to charts in support of your
description, analysis and suggestion. The charts may be screenshots but must be clear and easy to
see in detail. You may make your own charts using the information from Google Analytics. All charts
must be numbered, titled and referred to in the report.
submit your report in PDF in the designated dropbox on D2L on time.