Analysis For Market Entry to indoesia

TASK For this assignment you are required to develop and critique an entry strategy …. ; 1. For the country that you have selected carry out an audit to assess its level of attractiveness for a hospitality, tourism or events business which may be considering entering this new market. The report should consider PESTEL factors along with its natural resources, transport infrastructure, cultural idiosyncrasies, risk and corruption. 2. Your report should pay particular attention to market size, segmentation and positioning, social trends, consumer behaviour, market structure and analysis, competitor analysis, communications strategy, pricing decisions, any legal and environmental issues, level of risk and the recommended method of market entry. Correct report format, title page, contents page, use of headings and references in line with Harvard guidelines are required.