1) Identify an organization (company or non profit) that has a good “online news room” and explain why it’s so good. (NOTE: this is not a news media organization's news room page, but one you'd find on an organization's web site. (For example, the National Education Association (NEA) has an online place for news media at: https://www.nea.org/media-centeLinks to an external site.
2) Identify an organization that makes good use of social media to regularly communicate with its customers, as well as the news media. (for example, the DCMPD's use of X). What makes their use of social media exceptional?
3) In preparation for your client's upcoming opening of a new, unique retail store in DC, you've been asked to identify your recommendations for "top tier" local news media. Conduct research to familiarize yourself w/DC media sources. Identify your top media recommendation for: a) print; b) broadcast/TV; c) radio; d) social media; e) online/web.
Full Answer Section
- Global reach:The newsroom caters to different audiences with translated content and regional press contacts.
- Search functionality:Users can easily search for specific information using keywords.
- Organization with Exceptional Social Media Use:
The Washington Metropolitan Area Transit Authority (WMATA) (https://www.wmata.com/rider-guide/) demonstrates exceptional social media use by:
- Multi-platform approach:Engaging with customers across various platforms like Twitter, Facebook, and Instagram.
- Real-time updates:Providing service alerts, delays, and safety information in real-time.
- Customer service:Promptly responding to customer inquiries and complaints through social media.
- Interactive content:Utilizing polls, contests, and other interactive features to engage the audience.
- Humor and personality:Injecting humor and personality into their posts to connect with audiences on a more human level.
- Top Tier Local Media Recommendations for Your Client's Launch:
- a) Print: The Washington Post (https://www.washingtonpost.com/) remains a prominent and influential source of local news in DC.
- b) Broadcast/TV: WUSA9 (https://www.wusa9.com/) offers a strong local news presence with dedicated segments covering business and retail.
- c) Radio: WTOP (https://live.wtop.com/listen/) is a leading radio station for local news and information, reaching a vast audience during peak hours.
- d) Social Media: Follow DC Chamber of Commerce (@DCChamber) and DC Retail Forum (@DC_RetailForum) for industry-specific updates and potential engagement opportunities.
- e) Online/Web: DCist (https://dcist.com/) and Urban Turf (https://dc.urbanturf.com/) are popular online publications focusing on local news, events, and trends, perfect for reaching the local community.
Disclaimer: These are just a few examples, and the suitability of each media outlet will depend on your client's specific target audience, industry, and budget. It's recommended to conduct further research and tailor your outreach strategy accordingly.