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An Evaluation Of The Dilemma At Benevento Food: Thinking In Systems
Evaluate a real-world business scenario using a systems thinking approach to evaluate the workings of an organization. You will identify areas within the case where systems thinking is applied and where it is not. You will also evaluate the dilemma in terms of the concepts of a learning organization and moral imagination.
Marco Benevento, the owner of Benevento Foods, a manufacturer and distributor of food products to hotels and restaurants, has received a complaint from one of his customers that several pieces of rubber have been found in one of the baking mixes. The customer is placing all incoming orders on hold until the issue is resolved. Adding to the situation, the annual BRC Food Safety audit is scheduled for the end of the month. Mr. Benevento knows that you are working toward completing your MBA and wonders if there are any techniques you have learned that may help to identify the causes of the quality issue. As you begin to tell him about systems thinking and root cause analysis, he is impressed and asks you to take charge of finding the root cause(s) of the quality issue and to provide him with recommendations for improvements. After reviewing the case, you will compile a business report using the template provided, including specific examples from the case as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources to support your evaluation.
· Read and review the case study Benevento Foods: When the Rubber Hits the Dough.
o Wood, D., Vachon, S., & Singh, M. (2015). Benevento foods: When the rubber hits the dough. Ivey Publishing. http://hbr.org
· Review, as needed, the following resource: How to Analyze a Business Case Study (PDF)Download How to Analyze a Business Case Study (PDF)
· Down
You are to evaluate the workings of Benevento Foods—including production, quality control, and maintenance processes—through the lens of systems thinking. Through your evaluation, be sure to address the following:
· Identify two to three areas where Benevento Foods applied key principles of systems thinking and where this thinking appears to be lacking. Explain why.
Full Answer Section
Key Principles of Systems Thinking to Look For (or their absence):
Interconnectedness/Interdependence: Recognizing that all parts of the organization (production, quality control, maintenance, supply chain, customer service, leadership culture) are linked and influence each other. A problem in one area can ripple through the entire system.
Feedback Loops: Identifying how actions within the system create responses that feed back into the system, either reinforcing (positive feedback) or balancing (negative feedback) the initial action.
Holistic View vs. Silo Thinking: Looking at the "big picture" rather than focusing narrowly on isolated problems. Avoiding departmental silos where each department optimizes its own performance without considering the impact on others.
Emergent Properties: Understanding that the behavior of the whole system is not merely the sum of its parts, but rather an outcome of how those parts interact.
Leverage Points: Identifying small changes in a system that can lead to large, positive impacts.
Causal Loops/Diagrams: Mapping out the cause-and-effect relationships within the system to understand complex dynamics.
Dynamic Complexity: Recognizing that cause and effect are not always obvious or linear, and that problems can arise from interacting feedback loops over time.
Hypothetical Evaluation Outline (Applying the Framework to a generic "Rubber in Dough" scenario):
I. Introduction * Briefly state the problem (rubber in baking mix, customer hold, BRC audit). * Introduce systems thinking as the chosen analytical approach to understand the underlying causes and interdependencies at Benevento Foods.
II. Systems Thinking Applied at Benevento Foods (Hypothetical Examples)
Area 1: Supply Chain Management & Quality Control
Potential Application: Mr. Benevento's immediate concern for the customer and the BRC audit suggests some awareness of external stakeholders and quality standards impacting the business's viability. If the case mentions specific procedures for supplier vetting or incoming raw material inspection for all ingredients, this shows an understanding that supplier quality impacts final product quality.
Why it's Systems Thinking: It acknowledges the interdependence between external suppliers, internal quality checks, and customer satisfaction, recognizing that a breakdown in the supply chain (a part of the system) directly impacts the product (the output of the system) and the customer relationship (another part of the system).
Area 2: Interdepartmental Communication (e.g., Quality Control & Production)
Potential Application: If the case describes a formal process for quality control findings to be communicated directly and immediately to the production floor for adjustment, or if QC personnel regularly collaborate with production to troubleshoot issues.
Why it's Systems Thinking: It demonstrates an understanding that effective communication and collaboration between different departments (sub-systems) are crucial for the overall system's health and responsiveness to problems. A lack of this would indicate silo thinking.
III. Systems Thinking Lacking at Benevento Foods (Hypothetical Examples)
Area 1: Maintenance and Preventive Measures (Specifically related to equipment wear)
Lack of Application: The presence of rubber suggests equipment degradation (e.g., conveyor belts, seals, gaskets). If the case doesn't mention a robust preventive maintenance schedule, regular equipment inspections for wear and tear, or a system for tracking equipment failure rates, this indicates a lack of systems thinking.
Why it's Lacking: This shows a linear approach to maintenance (fix it when it breaks) rather than a systems approach that recognizes that equipment wear is a predictable process, and proactive maintenance (a small, regular input) can prevent catastrophic failures (a large, negative output) like contamination. It fails to see the feedback loop where poor maintenance leads to contamination, which then leads to customer complaints and audit failures. The focus is on output (product) without sufficient attention to process inputs (equipment integrity).
Area 2: Employee Training, Empowerment, and Feedback Loops (Beyond just technical skills)
Lack of Application: If the case reveals that employees on the production line are not trained to identify potential equipment issues, are not empowered to stop the line if they spot contamination, or if there's no clear mechanism for them to report subtle changes in equipment or raw materials without fear of reprisal.
Why it's Lacking: This indicates a lack of appreciation for the human element as a critical component of the system. It assumes that quality is solely a function of machines or specific QC checks, rather than recognizing that every employee is a sensor and potential problem-solver. The absence of a feedback loop from the frontline workers (who might see the rubber issue developing) to management means critical information isn't flowing through the system, preventing timely corrective action. This is silo thinking between management and the production floor, treating employees as cogs rather than active agents in the system.
IV. Evaluation through the Lens of a Learning Organization
Concept of a Learning Organization: A learning organization (Senge, 1990) is one that is continually expanding its capacity to create its future.Key disciplines include personal mastery, mental models, shared vision, team learning, and systems thinking.
Dilemma Evaluation (Hypothetical):
Where Learning Organization Principles are Present: If Mr. Benevento is genuinely open to your MBA insights and asks you to "take charge," it might indicate a nascent willingness to learn and adapt, which is a foundational element. If they have an existing BRC audit, it suggests some commitment to external standards and potentially learning from audit findings, even if reactively.
Where Learning Organization Principles are Lacking: The fact that a customer complaint was the trigger, rather than internal monitoring, suggests a reactive rather than proactive stance. A true learning organization would have mechanisms for continuous improvement, root cause analysis before major failures, and a culture where mistakes are seen as learning opportunities, not just problems to be fixed. The lack of apparent internal detection of rubber suggests a breakdown in "team learning" and "personal mastery" among production staff regarding potential contamination sources. There might be "mental models" (e.g., "QC catches everything") that are flawed and need to be challenged.
V. Evaluation through the Lens of Moral Imagination
Concept of Moral Imagination (Werhane, 1999): The ability to imagine a rich range of possibilities or solutions to ethical dilemmas, rather than being stuck in a limited set of options. It involves empathy, perspective-taking, and creativity in identifying ethical issues and potential solutions.
Dilemma Evaluation (Hypothetical):
Where Moral Imagination Might Be Present: Mr. Benevento's immediate concern for the customer and the BRC audit suggests an ethical commitment to quality and customer trust, rather than just profit. His willingness to bring in external expertise (you) indicates a desire for novel solutions.
Where Moral Imagination Might Be Lacking: If the company has historically only focused on short-term fixes or cost-cutting measures that compromise long-term quality or employee well-being (e.g., postponing equipment upgrades, pressuring employees to meet quotas over quality checks). The initial lack of proactive identification of the rubber issue suggests a failure to imagine the potential catastrophic consequences (customer loss, brand damage, public health risk) from what might seem like a minor mechanical wear issue. A lack of empathy for the customer's experience (finding rubber in food) or for the potential burden on employees from poor processes could also indicate a deficit. Moral imagination would drive a proactive approach to food safety beyond mere compliance.
VI. Recommendations (General, to be made specific by your reading of the case)
Implement a comprehensive Preventive Maintenance Program with scheduled inspections for equipment integrity (especially high-risk components like seals/belts).
Establish Standard Operating Procedures (SOPs) for identifying and reporting equipment wear.
Develop a robust internal audit system that goes beyond BRC compliance to proactively identify risks.
Foster a culture of quality and continuous improvement among all employees, empowering them to stop production for quality issues without fear of reprisal.
Invest in employee training on food safety risks, equipment awareness, and reporting protocols.
Establish clear feedback loops between production, quality control, maintenance, and management.
Consider long-term investments in equipment upgrades rather than reactive repairs.
References (General examples, you would add specific ones from the case study's context):
Senge, P. M. (1990). The Fifth Discipline: The Art & Practice of The Learning Organization. Doubleday.
Werhane, P. H. (1999). Moral imagination and management decision-making. Oxford University Press.
Meadows, D. H. (2008). Thinking in Systems: A Primer. Chelsea Green Publishing. (Excellent general reference for systems thinking principles).
Sample Answer
Without access to the actual case study, I cannot:
Identify specific examples of where systems thinking is applied or is not applied within Benevento Foods' operations.
Evaluate the dilemma in terms of the concepts of a learning organization and moral imagination with specific examples from the case.
Provide concrete recommendations for improvements tailored to the case study's details.
Therefore, I can provide a general framework and an example of how one would approach this problem if they had the case study. I will outline the key elements of a systems thinking approach, how to identify its application (or lack thereof), and then discuss learning organizations and moral imagination in a generic context that you would need to adapt to the specifics of the Benevento Foods case once you read it.
Framework for Evaluating Benevento Foods Using a Systems Thinking Approach
Understanding Systems Thinking:Systems thinking is a holistic approach that focuses on the interconnections and relationships between parts of a system, rather than analyzing them in isolation. It emphasizes understanding patterns, feedback loops, and emergent properties that arise from these interaction