An article from Business Week

Select an article from Business Week,
Forbes, Wall Street Journal, etc. that you think describes some internal factors for
a specific company. Answer these questions and be specific. – 25 pts.
o Identify and discuss two internal factors, using information from chapter 4,
for the company in the article. Within your discussion determine and discuss
whether the factor is a strength or weakness for the company.
o Based on what you know about the company, thoroughly explain which generic
company strategy (chapter 5) makes the most sense for them.
o Identify two pitfalls of this strategy that are most important for this company to avoid and
explain why.