Write about “An analysis of consumer attitude towards Artificial intelligence-enabled Fintech applications” (Exploring Customer Attitudes towards Artificial Intelligence mobile banking chatbots). And the structure of the report will be:
Structure:
Factors:
Performance expectancy (PE)
H1: Performance expectancy positively influences the behavior intention to adopt AI-Mobile Banking Chatbots.
Effort expectancy (EE)
H2: Effort expectancy positively influences the behavior intention to adopt AI-mobile banking chatbots in Oman
Social influence (SI)
H3: Social influence positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman
Facilitating conditions (FC)
H4: Facilitating conditions positively influence the behavioral intention to adopt AI-mobile banking chatbots in Oman
Hedonic motivation (HM)
H5: Hedonic motivation positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Price value (PV)
H6: Price value positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Habit (HT)
H7: Habit positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Trust
H8: Trust positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Perceived risk
H9 Perceived risk negatively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Technology Anxiety
H10: Technology anxiety negatively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Resistance to change
H11: Resistance to change negatively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Perceived reliability
H12: Perceived reliability negatively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Brand image (BI)
H13: Brand image positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
H14: Self-efficiency positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Perceived substitution crisis
H15: Perceived substitution crisis negatively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Government Support
H16: Government support positively influences the behavioral intention to adopt AI-mobile banking chatbots in Oman.
Reference