An analysis of an organisation’s external environment a) Determine the components of the industry sector (external environment) in which your chosen business operates.
b) Analyse the sector by applying relevant model(s) discussed in this module (ONLY ONE must be Chosen):
(1) Market size (TAM, SAM, SOW) and Industry sector performance.
(2) Stage in the economic cycle (Business cycle analysis)
(3) Market or industry opportunities (Red Ocean & Blue Ocean strategy).
c) Formulate a suitable industry report and ensure you utilise current journals and other publications pertaining to the Covid 19 pandemic period.
2.3. An internal environment competence analysis
a) Review the internal factors which determine the chosen organisation’s competences in competitive sector.
b) Apply appropriate assessment tool(s) (ONLY ONE must be Chosen):
Mckinsey’s 7S’s model, VRIO Framework or Mintzberg 5P’s to identify challenges and opportunities for the business in response to its competitive environment.
c) Combine findings with of the external scan of the business environment previously conducted