An adviser to a prospective presidential candidate

Imagine you are selected as an advisor to a prospective presidential candidate deciding about whether or not to make a run in the 2020 election. Based on the readings and our lectures, what strategy would you recommend? You should assume that your candidate's goal is to win the election (which entails winning both the party's nomination AND the general election), so you should keep this in mind as you devise your strategy. Some questions your paper should address include: 1. What issues should your candidate prioritize and what positions should he or she take on them? 2. Are there any groups the candidate should focus on mobilizing and getting to turn out on Election Day? 3. What sort of advertising strategy would you recommend (i.e., positive or negative? issue-oriented or personality-oriented) and why? 4. What will be your candidate’s strategy for media coverage? 5. What sorts of challenges might your candidate face and how would you suggest he or she respond to them?