It undertook a study to find out the effect of three factors namely timely response, cordial staff and personalized
experience on customer satisfaction. A 7-point Likert scale (Strongly Disagree (1) to strongly Disagree (7)) was used to collect responses on each of the three independent variables of the study. Responses on the dependent variable were also obtained on a 7-point Likert scale (Highly Satisfied (1) to Highly Unsatisfied (7)). Data was obtained in the form of a feedback from 200 customers who called the customer support for some difficulty regarding their
purchases. Amazon UK next decided to conduct a Multiple linear regression analysis on the collected data. Following is the output of the analysis
Based on the above output, interpret the results and indicate which factors and why play a role on customers satisfaction. Please backup your answer based on the main threshold that determines the significance and direction of a relationship among the study variables.