Consider the following during your business selection process:
The business you select (Allbirds Shoe Co.) will be used throughout the weekly assignments and summative assessments in this course.
It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
Develop a 350- to 700-word outline for your selected business (Allbirds Shoe Co.) in which you include the following information that you will use to complete portions of your Week 2 summative assessment:
Mission statement
Vision statement
Product line description
Business information, such as the size of the business
Current target markets
Current marketing tactics
Cite sources to support your outline.
Full Answer Section
Business Information
- Founded: 2016
- Headquarters: San Francisco, California
- Employees: 500+
- Revenue: $100 million (2021)
- Website: www.allbirds.com
Current Target Markets
Allbirds shoes are targeted at people who are looking for comfortable, stylish, and sustainable footwear. The company's target markets include:
- Millennials: Millennials are a key target market for Allbirds. They are concerned about sustainability and are looking for products that are good for the environment.
- Gen Z: Gen Z is also a key target market for Allbirds. They are increasingly concerned about sustainability and are looking for products that are good for the planet.
- Urbanites: Allbirds shoes are also popular among urbanites. They are looking for comfortable shoes that they can wear all day long.
Conclusion
Allbirds is a rapidly growing company that is making a positive impact on the world. The company's mission is to make better things, in a better way. They are committed to creating products that are better for the people who wear them, and for the planet. Allbirds is a company to watch, and I believe that they have the potential to change the world.
Sample Answer
Mission Statement
- To make better things, in a better way.
- To create products that are better for the people who wear them, and for the planet.
- To be a force for good in the world.
Vision Statement
- To be the world's most sustainable footwear company.
- To create a more sustainable future for everyone.
Product Line Description
Allbirds shoes are made from sustainable materials, such as merino wool, eucalyptus fiber, and sugarcane. They are designed to be comfortable, stylish, and environmentally friendly. The company's product line includes sneakers, running shoes, flats, and boots.