Research Alaska Airlines and the extensive analysis of one of the marketing mixes. (product, price, place
and promotion)- in this case the focus must be on the PLACE element of the marketing mix for Alaska
Airlines.
Focus should also be on the planning and strategies deployed in each marketing mix. Your paper must
cover an identification and analysis of the “target market” for the product/brand. Your paper must aiso cover
an analysis of the direct and indiraect competitors of the brand that was chosen.
You are to use concepts that are related to your “marketing mix” elements as a basis of application to the
product/brand in your project. Sources of information for your project should be from several sources such
as the internet, business periodicals (Business Week, Wall Street Journal, Forbes, etc), information
published by the marketers of the brand, and consumer or marketing research studies, etc.