(Airline, Car manufacturing & Hotel industry in UK)

write a report which answers the following questions:

  1. Identify and explain the value of business analytics to your chosen organisation in relation to the following areas:

a. Customers
b. Suppliers
c. Forecasting
[30 marks]

  1. Identify and explain the appropriate types of data (minimum of 3) that would be needed by management to assess the performance of the sales department in your business.
    [30 marks]
  2. Reviewing the current operations of your chosen company, recommend a mimimum of three changes that are needed for your company going forward to fully maximize the benefits of business analytics.