AIDA CONCEPT / PROMOTIONAL MIX

AIDA CONCEPT / PROMOTIONAL MIX Order Description Explain the 'AIDA' concept & identify how the different tools of the promotional mix along with personal selling can help move potential clients to the purchase stage. For example, advertising is good for raising awareness & getting the audience's attention. Which other elements of the marketing communications mix are relevant here (sales promotion, PR, direct marketing, etc)? How can sales support advertising & what part of the AIDA model would be best suited to the salesperson? Also consider any limitations of the AIDA model and the traditional promotional mix. Jobber & Lancaster refer to this model