- Define and describe “behaviorism.” Explain how it is related to the magic bullet theory.
- Define and describe psychoanalysis. Explain how it is related to the magic bullet theory.
- Define and describe the information processing model and show how it suggests the limits of the power of the mass media.
- Define and describe the Law of Cognitive Response.
- Describe six facts about modern propaganda. Explain why these techniques work
- Describe the two routes to persuasion: the peripheral and the central. What determines which route to persuasion will be adopted? Also, be sure to discuss cognitive misers.
- Define rationalizing animal and describe how cognitive dissonance describes and predicts how we humans rationalize behavior.
- Identify and describe the four stratagems of influence.
- Explain how words and slogans are used in persuasion to influence people.
- Explain how images are used in persuasion to influence people. “To what extent do the pictures we see on television and in other mass media influence how we see the world and set the agenda for what we view as most important in our lives?”—Pratkanis and Aronson.
- Describe how question asking can be a form of persuasion.
- Discuss the power of factoids, rumors, flaming, innuendo, and projection tactic in persuasion
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