No More Worries!

Our orders are delivered strictly on time without delay

Paper Formatting

Double or single-spaced
1-inch margin
12 Font Arial or Times New Roman
300 words per page

No Lateness!

Our orders are delivered strictly on time without delay

Our Guarantees

Free Unlimited revisions
Guaranteed Privacy
Money Return guarantee
Plagiarism Free Writing

Advocacy Campaign Communications Plan

Write an advocacy campaign for a local organization. Imagine that you have been hired as an advocacy campaign writer for the organization you choose. You must analyze what it needs and then give it what it needs.
Features of the assignment:
Advocacy campaign package will include:
• A formal report (about 1500 words) that analyzes the organization’s needs. You will examine the current state of the Tourism Abbotsford current work in the area of accessibility or lack thereof and identify specific needs for a campaign, which you then plan, design, and execute.
• Headings are useful, as determined by your own project (the words limits are approx. Your project determines what needs slightly more and less attention)
• Citation style of your choice
Includes the following components:
• Introduction (about 100 words) that introduces the organization and issue and lays out the order of what will come in the proposal (content based rather than names the general section)
• The local organization (for instance its history, main aims, organizational structure, staffing, etc.) (about 200 words)
• An analysis of one or two genres Tourism Abbotsford is currently using. You might look at what the organization is already doing around the issue of accessibility or you might look at how they are NOT advocating that issue and should be, etc. Or maybe the organization lacks a social media presence around the issue or…) the issue you will write a campaign for (the one you proposed under the umbrella of accessability) (about 500 words)

Full Answer Section

Tourism Abbotsford has made some progress in the area of accessibility, but there is still much work to be done. The organization's website is not fully accessible, and many of the city's attractions are not wheelchair accessible. This means that people with disabilities may have difficulty visiting Abbotsford and enjoying its many attractions. An Analysis of Tourism Abbotsford's Current Work in the Area of Accessibility Tourism Abbotsford's website is not fully accessible to people with disabilities. The website does not have a keyboard navigation option, and the text is not large enough for people with vision impairments. Additionally, the website's images are not tagged with alt text, which makes it difficult for people who are blind or have low vision to understand the content of the images. Some of the city's attractions are not wheelchair accessible. For example, the Fraser Valley Heritage Railway is not wheelchair accessible, and the Abbotsford Farmers Market does not have accessible parking. This means that people with disabilities may have difficulty visiting these attractions. Specific Needs for an Accessibility Campaign Tourism Abbotsford needs to make its website fully accessible to people with disabilities. This includes adding a keyboard navigation option, increasing the text size, and tagging images with alt text. Additionally, Tourism Abbotsford needs to work with the city to make more of the city's attractions wheelchair accessible. Planning and Execution of an Accessibility Campaign Tourism Abbotsford can plan and execute an accessibility campaign by following these steps:

Identify the target audience. Tourism Abbotsford needs to identify the people who will be most affected by the campaign. This includes people with disabilities, their families, and their advocates.
Set goals. Tourism Abbotsford needs to set specific goals for the campaign. These goals should be measurable and achievable.
Create a message. Tourism Abbotsford needs to create a message that will resonate with the target audience. The message should be clear, concise, and persuasive.
Choose the right channels. Tourism Abbotsford needs to choose the right channels to reach the target audience. This includes social media, email, and print advertising.
Measure the results. Tourism Abbotsford needs to measure the results of the campaign to see if it is effective. This includes tracking website traffic, social media engagement, and email click-through rates.

Conclusion Tourism Abbotsford needs to make its website fully accessible to people with disabilities and work with the city to make more of the city's attractions wheelchair accessible. By doing so, Tourism Abbotsford can make Abbotsford a more welcoming destination for people with disabilities.

Sample Answer

Tourism Abbotsford is a non-profit organization that promotes tourism in the city of Abbotsford, British Columbia. The organization was founded in 1988 and has a staff of 10 people. Tourism Abbotsford's main aims are to increase tourism to Abbotsford, promote the city as a destination for events and conferences, and support local businesses.