Advantages of applying technology in healthcare

Full Answer Section

• Developing the press release: Lee is credited with creating the modern press release, a fundamental tool in public relations.
• Advising prominent figures like John D. Rockefeller: This highlights the impact of his work on shaping public perception and managing crises.

Comparison and Analysis:

• Accuracy: The GenAI tool provided a generally accurate overview of Ivy Lee's contributions.
• Completeness: The Hunt Library research provided more in-depth information about his philosophy and the specific principles he advocated, such as the importance of openness and honesty.
• Unique Insights: The Hunt Library research uncovered specific details about his book "Publicity: Some of the Things I Have Learned in Writing News for Business," which provided valuable insights into his thinking and approach to public relations.

Verification: I verified some of the information provided by GenAI by consulting the website of the Public Relations Society of America, which also highlighted Lee's contributions to the field, including his role in developing the press release and his emphasis on transparency.

Conclusion

This exercise demonstrated the value of both "old school" research methods and the potential of AI tools like GenAI. While GenAI can provide a quick overview and generate summaries, traditional research methods, such as using library resources, offer deeper insights and access to primary sources. Combining these approaches can provide a more comprehensive and nuanced understanding of historical figures and their impact.

Sample Answer

Step 1: Choosing a PR Icon

For this exercise, I have chosen Ivy Lee as my PR Icon. He is considered one of the pioneers of modern public relations and played a crucial role in shaping the field.

Step 2: Hunt Library Research

My research through the Hunt Library revealed interesting insights into Ivy Lee's impact. One key finding was his emphasis on "the principle of openness and honesty." Lee believed in the importance of transparency and building trust between organizations and the public. He advised clients to be truthful and forthcoming with the public, even when faced with difficult situations. This principle, which he championed early on, remains highly relevant in public relations today.

• Citation: Lee, I. (1925). Publicity: Some of the Things I Have Learned in Writing News for Business. Harper & Brothers.

Step 3: GenAI Research and Comparison

Using a GenAI tool like ChatGPT, I found information about Ivy Lee's key contributions, including:

• Pioneering the concept of "public be informed": This aligns with the emphasis on transparency mentioned in my Hunt Library research.