You are a Business Development Manager, recently employed by ABC Contact Services Pty Ltd (Refer to Appendix 1).
The Managing CEO of the company asked you to:
• Perform an internal and external business environment analysis
• Review the vision, mission and values of the company for relevancy and currency
• Develop a strategic plan to support the achievement of strategic objectives
• Assist with the implementation of the strategic plan
This task will focus on planning.
Task 2.1 Confirm vision and mission of the organisation
Read Appendix 1 and:
• Make yourself familiar with ABC Contact Centre Services Ltd (ABC)
• Pay particular attention to their mission, vision and values
• Review the strategic objectives
Attend a briefing session with the trainer and assessor in week 1 of class. The trainer and assessor will play the role of the CEO at ABC Contact Centre Services Ltd (refer to Appendix 1).
This session has been designed to:
• Provide you with an overview of the Case Study, ABC Contact Centre Services Ltd (ABC).
• Ask questions about the company and Case Study.
• Check with the CEO if the organisational vision and mission are still current and supported.
• Make any changes or refinements to vision and mission as required.
• Review, refine and/or develop organisational values to support the vision and mission statement.
• Gain support for the strategic planning process from the CEO.
During the session:
• Ask questions to clarify the requirements and the strategic directions of the company.
• Confirm if the mission and vision are still valued or require updating.
• Review the mission and vision in consultation with the CEO.
• Discuss the organisational values and consider if they would support the vision and mission statements.
• Consult with the CEO to confirm any update to organisational values.
• Clarify the company's strategic direction and objectives.
• Obtain approval from the CEO to proceed with the strategic planning process.