A hypothetical product

A business case has at least four components, including market components, product components, industry components, and
company components. Describe a hypothetical new product. Show how primary and secondary research for the hypothetical new product would be used to determine the following and identify the component where these would be included: the appropriate features of the product, product's target price, characteristics of product users,size of the total market, and projected product sales revenues in year one of the product's sales.