Select a business idea you would like to implement, and then complete this assignment. Note: You will use the same business and product idea that you used in the discussion topic for Week 4.
Write a 4–6 page paper in which you do the following:
Propose the value proposition of the product or service the business will offer and explain the rationale.
Outline the competitive market and the industry in which the business will operate.
Determine at least two strategies for protecting each of the following:
The branding.
The logo.
The product or service.
The technology (if applicable).
Suggest methods to test the product idea for feasibility.
Suggest at least three strategies to incentivize the founding management team.
Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.