Microeconomics: In the price war of the smartphone industry where several market players especially Samsung, how can Apple strategically manage to stay highly competitive to secure its market leader position in the market?

Apple and the smartphone industry – Report Proposal
TOPIC: In the price war of the smartphone and tablet industry where several market players especially the rising star Samsung fiercely compete in price, features and offerings, how can Apple strategically manage to stay highly competitive to secure its market leader position in the smartphone market?
Prepare an ANALYTICAL REPORT: based on the case study proposal (on next page), APPLY MICROECONOMICS THEORIES and CONCEPTS to explain and analyse the CHALLENGE for CORPORATE STRATEGY and where appropriate provide RECOMMENDATIONS for it
In your report, you must demonstrate excellent understanding of the subject matter covered in the report, a high degree of analytical ability, originality and critical insight using a wide range of sources and literature, a very high level of comprehension of relevant academic content, and show clear evidence of appreciating its professional application. Work must be written, well presented, and fully referenced.
The marking criteria – the report must show:
1) THOROUGH RESEARCH: it may be helpful to imagine that someone (maybe you) will use your analysis as the basis for investment or business decision.
2) You must APPLY ECONOMIC CONCEPTS: it is NOT sufficient to simply vaguely mention concepts/theories without attempting to apply them to your chosen case. If a concept is NOT relevant do NOT try to put it in – the assignment is not about squeezing as many concepts in as possible, it is about demonstrating your ability to think like an economist.
3) An IMPARTIAL DOCUMENT based upon verifiable data and well justified arguments. Please apply and use numbers, figures, tables or diagrams to demonstrate your points and support your arguments. If you use a firm’s website to find out information (which is a good idea, but not as the sole source) please do NOT cut and paste company sound bites into your report.

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