Situation analysis
You are required to use appropriate academic models and approaches to critically analyse the external and internal environments in ONE country where the MNE operates. This will comprise:
An external analysis of the organisation in relation to the selected country, followed by analysis of competitors. What makes this country an attractive destination for the MNE vis–à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential for growing the business in the chosen country.
An internal analysis of the business leading to identifying strengths / weaknesses and its readiness for addressing any opportunity and threat.
- Strategy choice
Building upon the previous section identify and critically analyse the strategies adopted by the MNE in the chosen country.
Please evaluate both static and dynamic strategies if needed. - Challenges and mitigation
Sample Answer
A Case Study of an MNE in Kenya:
This analysis will examine the case of [Insert Name of MNE operating in Kenya – e.g., Coca-Cola, Unilever, Safaricom].
1. External and Internal Analysis
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External Analysis:
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PESTEL Analysis:
- Political: Stable democracy, but political uncertainty can arise during election cycles. Government regulations on foreign investment and local content requirements.
- Economic: Growing economy with a young and dynamic population. Rising middle class, but high unemployment and income inequality persist.
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