Entire strategic management process
complete a formal, in-depth case analysis that requires you to utilize the entire strategic management process. This is an individual assignment. Contact your instructor with any questions.
Assume you have been asked by a firm to analyze its external/internal and competitive environment and make strategic recommendations. You will be expected to make exhibits to support your analysis and recommendations. Cover page should include:
Company Name
Your Name
Date of Submission
Matrices should
be part of the analysis body not as exhibits/attachments
Completed case should include:
Executive Summary
Existing mission, objectives, and strategies
A new mission statement
Analysis of firm structure – (identify type)
SWOT (TOWS) Analysis
Five Forces Analysis
Confrontation Matrix
Impact-Probability Matrix
Positioning Map
EFE Matrix
IFE Matrix
IE Matrix
SFAS Matrix
Competitive Profile Matrix
Assessment of firm functional areas (HR, R&D, Mktg, Finance, Operations, Mgmt, etc.)
BCG Matrix
GE/McKinsey Matrix
Industry Life Cycle (ILC) Analysis
SPACE Matrix
Grand Strategies Matrix
QSPM Matrix
List alternative strategies, giving advantages/disadvantages)
Recommend specific strategies and long-term objectives
Current Firm Ratios (GPM, NPM, Quick ratio, Current ratio, D2E, ROI, ROA, ROE, ROCI, EBITA, EPS)
Prepare Pro-Formal Financial Statements
Sample Answer
- Data Requirement: To provide a comprehensive analysis, we’ll need specific financial data, industry trends, and company-specific information. Please provide any relevant data or sources.
- Matrix and Analysis Depth: The depth of analysis for each matrix will depend on the specific data available. However, I can provide a general framework and examples.
Executive Summary
[Company Name] is a [industry] company facing [key challenges and opportunities]. This analysis aims to assess the company’s internal and external environment, identify strategic options, and recommend a strategic direction to achieve sustainable competitive advantage.