Video Pitch Proposal: Expanding a Kenyan Coffee Roaster to the US Market

Business: Kahawa Kenya – a successful Kenyan coffee roaster known for its high-quality, ethically sourced coffee beans.

Current Market: Kenya

Proposed Market: United States

Video Pitch Outline:

Introduction:

• Self-Introduction: “Hello, my name is [Your Name], and I’m passionate about coffee and international business.”
• Business Introduction: “Today, I’m proposing to expand Kahawa Kenya, a renowned Kenyan coffee roaster, into the United States market.”

Business Overview:

• Products: “Kahawa Kenya specializes in roasting and selling high-quality, ethically sourced Kenyan coffee beans. Our products include whole beans, ground coffee, and specialty coffee blends.”
• Target Audience: “Our target audience in Kenya is discerning coffee enthusiasts who appreciate the unique flavors and aroma of Kenyan coffee. We believe that this same market exists in the United States.”
• Market Success: “Kahawa Kenya has a strong reputation in Kenya for our commitment to quality, sustainability, and fair trade practices. We have a loyal customer base and have experienced steady growth in recent years.”

Market Opportunity:

• Growing Coffee Culture: “The United States has a thriving coffee culture with a growing demand for specialty coffee and ethically sourced beans.”
• Unique Selling Proposition: “Kahawa Kenya’s Kenyan coffee beans offer a unique flavor profile that differentiates us from other coffee roasters in the US market. Our commitment to sustainability and fair trade practices also resonates with American consumers who are increasingly conscious of social and environmental responsibility.”

Strategic Fit:

• Cultural Alignment: “Kenyan coffee has a strong reputation in the US for its high quality and unique flavor. This aligns well with the growing interest in international coffee and the appreciation for exotic flavors among American consumers.”
• Economic Factors: “The US economy is stable and offers significant growth potential for our business. Additionally, there is a growing trend towards supporting small businesses and ethical brands.”

Conclusion:

• Call to Action: “I believe that Kahawa Kenya has the potential to become a successful and beloved coffee brand in the United States. By leveraging our expertise in coffee roasting, our commitment to sustainability, and the growing demand for high-quality specialty coffee, we can capture a significant share of the US market.”
• Closing Statement: “Thank you for your time and consideration. I would welcome the opportunity to discuss this proposal further and answer any questions you may have.”

Format:

• Visuals: Use high-quality images and videos of coffee beans, roasting processes, and the Kenyan landscape to enhance the presentation.
• Audio: Ensure clear and professional audio quality.
• Script: Prepare a well-structured script to guide your presentation and maintain a consistent flow.

Additional Tips:

• Practice your pitch beforehand to ensure a confident delivery.
• Tailor your pitch to the specific audience you are addressing.
• Be prepared to answer questions and address potential concerns.