Using the company : University Of Miami (UHealth)
Reflect on these points using Porter’s Generic Strategies Framework to guide your thoughts. Porter’s framework consists of three main strategies: Cost Leadership, Differentiation, and Focus. How do these strategies apply to your company’s Internet activities? What additional strategic opportunities could be explored?
Three things you have learned: Share three insights or lessons you have gained about your company’s (University of Miami (UHealth) ) use of the Internet and its strategic implications.
Two questions you still have: Pose two questions that have arisen from your considerations, perhaps about potential improvements or uncertainties in strategic approaches.
One thing that is most interesting to you: Highlight the aspect of your company’s (University of Miami (UHealth) ) Internet strategy that you find most intriguing or innovative.
Sample Answer
UMiami Health’s Internet Strategy Through Porter’s Lens
Porter’s Framework and UMiami Health’s Internet Activities:
- Cost Leadership: UHealth might utilize cost leadership through its online presence by offering:
- Self-service options for appointment scheduling, prescription refills, and bill payments.
- Automated chatbots to answer frequently asked questions and reduce reliance on live support.