Please provide your detailed answers to the following questions. 

CASE #1

1. List and explain each of the business models that Amazon is currently utilizing. What is next for Amazon? (in terms of their future business model?
2. What is service dominant logic? How does it contribute to creating value for the customer?
3. Identify two marketing elements that need to be improved on a website that you refer to make purchases.
4. Do you think that internet is useful for branding? Support your answer with examples.