Full Answer Section

Specific Packaging Requirements:

• The packaging must be made from sustainable and recyclable materials.
• The packaging must be easy to open and close.
• The packaging must be durable and able to withstand the rigors of shipping and handling.
• The packaging must be visually appealing and eye-catching.

Packaging Design Brief 2

Product: New line of cosmetics for women of color

Target Audience: Women of color who are looking for high-quality cosmetics that are designed specifically for their needs.

Brand Positioning: This new line of cosmetics is positioned as a brand that is inclusive and empowering for women of color. The packaging should reflect this positioning by being bold, vibrant, and inclusive.

Specific Packaging Requirements:

• The packaging must be made from high-quality materials that will protect the cosmetics from damage.
• The packaging must be easy to open and close.
• The packaging must be reusable and recyclable.
• The packaging must be visually appealing and eye-catching.

Packaging Design Brief 3

Product: New line of sustainable cleaning products

Target Audience: Consumers who are interested in sustainable and eco-friendly cleaning products.

Brand Positioning: This new line of cleaning products is positioned as a brand that is committed to sustainability and environmental protection. The packaging should reflect this positioning by being simple, minimalist, and sustainable.

Specific Packaging Requirements:

• The packaging must be made from sustainable and recyclable materials.
• The packaging must be easy to open and close.
• The packaging must be durable and able to withstand the rigors of shipping and handling.
• The packaging must be visually appealing and eye-catching.

Packaging Engineer’s Role

As the packaging engineer, my role is to work with the marketing team to develop and implement packaging solutions that meet the specific needs of each product. I will need to consider all of the factors involved in the design and manufacturing of the packaging, including the materials used, the functionality of the packaging, the cost, and the environmental impact.

Next Steps

The next step is for me to meet with the marketing team to discuss each of the design briefs in more detail. I will need to get a better understanding of their specific requirements and goals for the packaging. Once I have a better understanding of their needs, I can begin to develop packaging solutions.

I will also need to conduct some research to identify potential suppliers and materials. I will need to consider the cost, quality, and sustainability of the different options.

Once I have developed some packaging solutions, I will present them to the marketing team for feedback and approval. Once the packaging design is finalized, I will work with the manufacturing team to produce and implement the packaging solution.

Conclusion

I am excited to be working on these three packaging design briefs. I believe that I have the skills and experience necessary to develop packaging solutions that meet the specific needs of each product. I am confident that I can work with the marketing team to create packaging that is both functional and visually appealing.