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Barbara Jordan’s keynote address at the 1976 Democratic National Convention

Show that you have read through AND watched Barbara Jordan’s keynote address at the 1976 Democratic National Convention
Outline Aristotle’s three rhetorical appeals (ethos, pathos, and logos) in your own words
Examine and evaluate Jordan’s speech at length through the use of this rhetorical perspective.

Sample Answer

Ethos is the appeal to the speaker’s character and credibility. It is about convincing the audience that the speaker is trustworthy and knowledgeable.

Pathos is the appeal to the audience’s emotions. It is about evoking feelings such as empathy, sympathy, anger, or fear in the audience.

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Logos is the appeal to the audience’s reason. It is about using evidence and logic to persuade the audience.

Analysis of Barbara Jordan’s Keynote Address Through the Lens of Aristotle’s Three Rhetorical Appeals

Ethos

Jordan establishes her ethos from the beginning of her speech by introducing herself as a Texan, a Democrat, and a United States Congresswoman. She also emphasizes her humble beginnings, saying, “I am not a favorite daughter of the Democratic Party. I come from a river town that has been called ‘the poorest town in America.’ I come from a family that has known the lash of poverty.”

Jordan also establishes her ethos by speaking confidently and passionately. She uses direct address to connect with the audience and make eye contact. She also uses gestures and facial expressions to emphasize her points.

Pathos

Jordan appeals to the audience’s emotions throughout her speech. She does this by using vivid language and imagery to describe the challenges faced by marginalized

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