Technology company that is implementing a new, ongoing training requirement for your technical support employees.

Imagine you are a corporate communication manager in a large technology company that is implementing a new, ongoing training requirement for your technical support employees. This training is intended to keep them current with a frequently updated AI product similar to ChatGPT, Microsoft Bing, or Google Bard (it is not one of these however). Rather than draft a memo to inform employees about this new program, you will come up with a way to deliver this information that is more personal, positive, and supportive. Here are the details that you need to communicate: 

There is a required quarterly full-day training that all technical support employees will participate in every February, May, August, and November.
In the other eight months of the year, all employees must complete one training credit per month from a selection of full- and half-credit training options. Full-credit trainings should take about four hours to complete, and half-credit trainings should take about 2 hours.
This new policy takes effect in the next quarter, and the first training covers the training program itself.
A website listing available trainings will be available at the beginning of the upcoming quarter. (You can use the URL techcorp.com/trainings in your assignment if you like, but this is not a working link.) 
Interested employees can propose trainings that they will design and present, for which they can also receive training credit. A full credit is given for the initial design and presentation, and a half-credit will be given each additional time they present the training. Employee-designed trainings may not be offered more than once per quarter. The link to propose a training is at the bottom of the training catalog website. 
Your options for the message elements used to deliver this information include, but are not limited to

Videos 
Infographics 
Interactives 
Web pages 
Live presentation with slide deck
You can use a combination of the elements above, as well as other ideas you come up with. The delivery plan you come up with should also include a way for employees to ask questions and share feedback that you should identify and explain in your assignment. Remember that the training program is already completely planned and designed, and your task is to plan a way to inform employees about it. Do not plan a training program in your paper. Your assignment is also not intended to be the actual communication to employees. You are supposed to tap into what you are learning in class to plan messages to explain the new training program in ways that seem more personal (or maybe INTERpersonal) than a memo.What should be submitted for the Week 3 assignment is first an overview that explains in general terms your two or three message elements. Next, you should explain these message elements in some detail, especially in terms of what they would look like and how they will be distributed. You should probably also identify the tools you will use to create these messages, for example, PowerPoint or a video editor. Next, you need to justify why you chose these two or three message elements using evidence from the course text or other resources that you find. Somewhere in your assignment, you should explain a way that employees will be able to send feedback and ask questions about the training program once the messages have been disseminated. In your assignment,

Explain two or three elements in a “campaign” to communicate this information.
Describe your concepts as thoroughly as possible. Use a heading for each element and describe each separately.
Justify the elements in your plan in terms of why you chose them and why they will yield better outcomes than a memo would.

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Sample Answer

 

 

 

Element 1: Video

A video is a great way to communicate information in a personal and engaging way. It can be used to explain the new training program in detail, and to show employees how it will benefit them. The video should be well-produced and professional, but it should also be warm and friendly. It should make employees feel excited about the new training program and eager to participate.

Full Answer Section

 

 

 

The video could start with an introduction from the CEO or another senior executive, who could explain the importance of the new training program and why it is being implemented. The video could then go on to explain the details of the program, such as the required quarterly training, the monthly training credits, and the option for employees to propose and present their own trainings. The video could also include testimonials from employees who have already participated in the training program, and who can speak to its benefits.

The video could be distributed through the company’s intranet, social media channels, and email. It could also be played on screens in the break room and other common areas.

Element 2: Interactive Website

An interactive website is a great way to provide employees with more information about the new training program and to allow them to ask questions and get feedback. The website could include the following features:

  • A detailed explanation of the new training program
  • A list of available trainings, with descriptions and reviews
  • A forum where employees can ask questions and get feedback
  • A way for employees to propose their own trainings

The website should be easy to navigate and use, and it should be visually appealing. It should also be secure, so that employees can feel confident that their personal information is safe.

The website could be linked to from the company’s intranet, social media channels, and email. It could also be promoted through the video and other communication channels.

These are just two examples of how the new training program can be communicated to technical support employees in a personal and engaging way. By using a variety of message elements, such as videos, interactive websites, and live presentations, the company can ensure that all employees receive the information they need to participate in the program and to get the most out of it.

In addition to the two elements mentioned above, the company could also use the following message elements to communicate the new training program:

  • Emails
  • Posters
  • Newsletters
  • Town hall meetings
  • One-on-one meetings

The company should choose the message elements that are most appropriate for its employees and its culture. It is also important to make sure that the messages are consistent with each other and that they all convey the same message.

The company should also provide a way for employees to ask questions and get feedback about the new training program. This could be done through the website, through email, or through a dedicated hotline. By providing a way for employees to get their questions answered, the company can help to ensure that everyone is on the same page and that the new training program is a success.

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