In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan template, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.

Elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some analysis of legal and ethical issues, which might have negative impacts on the brand.

Include the following critical sections with relevant guiding information:

Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale.
Determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following:
How will identified methods help in the acquisition of new customers?