Research a bank’s market strategy. The bank can be local or national but
try to use a bank and not a credit union.
a. Look at annual reports, news stories, pricing and general behavior.
b. Determine their value proposition. What do they do “special” to attract and retain
customers?
c. Provide a brief summary of your findings and support your conclusions with facts.
Research data:…………………………………………………………………………………………
The Federal Reserve Bank of St. Louis maintains economic data in a system called Federal Reserve
Economic Data or FRED. This web site is located at http://research.stlouisfed.org/fred2/. Please
explore this web site; it contains a wealth of economic data on the economy, interest rates and
banking. Most the research projects will require data that is available from this web site where you
can either copy a graph that you create or down load data to Excel for further analysis.