In the Individual Assignment you have to read the case provided by the guest lecturer and prepare a written
case analysis of 2500 words (minimum 2000 words, maximum 3000). The case analysis should involve the
following components:
–Briefly summarize the case with a short history of the company.
–Address the key problem our Guest Lecturer is facing. (Please check questions in Week 4 Module.)
–Provide detailed analysis (e.g., data integration, data trend) and practical suggestions for the Business and
Internationalziation related concerns from this Case.
Questions about the analysis:

1. On behalf of MCi, please provide industry analysis emphasising MCi’s major competitors (e.g. Carbon 8,
   Blue Planet, Solidia, CarbiCrete)
2. For MCi’s 2021-2022 international business plan, should MCi internationalise to Europe, Asia or the US
   first? (It would be better if you can address a particular country as the representative of the region)
   links for MCi and competitors can be used in the analysis:
   MCi:
   https://www.mineralcarbonation.com/
   https://www.weforum.org/agenda/2020/11/an-expert-explains-how-to-turn-carbon-into-useful-building-materials/
   Carbon8:
   https://c8s.co.uk/
   https://www.aggbusiness.com/node/113753
   https://www.businessgreen.com/news/4020959/uk-firm-carbon8-deploy-carbon-capture-technology-dutchenergy-plant
   Blue Planet:
   https://www.blueplanet-ltd.com/
   https://asia.nikkei.com/Spotlight/Environment/US-startup-s-carbon-capture-concrete-wins-Mitsubishi-s-backing
   https://www.prnewswire.com/news-releases/blue-planet-announces-capital-raise-of-10m-fighting-climatechange-by-capturing-and-sequestering-carbon-dioxide-in-concrete-building-materials-301132863.html
   Solidia:
   https://www.solidiatech.com/
   https://www.csrwire.com/press_releases/709696-solidia-technologies-named-global-cleantech-100-companyfourth-year
   https://www.ogci.com/climate-investments/investment-portfolio/solidia-technologies/
   Carbicrete:
   https://reporter.mcgill.ca/clean-concrete-technology-ready-for-ramp-up/
   https://carbicrete.com/
   https://betakit.com/two-canadian-startups-selected-for-first-cohort-of-google-climate-change-accelerator/
   
   5/1/2021 Order 343828404
   https://admin.writerbay.com/orders_available?subcom=detailed&id=343828404 3/5
   Assessment Criteria:
3. Depth of disciplinary expertise
   In the Individual Assignment, students are required to utilize international business knowledge learned from the
   lecture for the case analysis report. In discussion part of this report, students should demonstrate the practical
   relevance of chosen international business concept/theory/model/framework to the case event. This criterion is
   measured by:

• How well does the case event related to the selected concept/theory/model/framework from this course
• Depth and breadth of course knowledge/resources used in the written report

1. Critical thinking and problem solving
   In the Individual Assignment, students are required to integrate the knowledge from the lecture to discuss focal
   event in the given case. This criterion is measured by:

• Critically apply the business concept, framework, and international business theory to solve business
  problems

1. Communication (Written)
   In the Individual Assignment, this criterion is measured by:

• Clarity of expression (including accuracy, spelling, grammar, punctuation)

1. Information Literacy
   In the Individual Assignment, this criterion is measured by:

• Effectiveness of information integration in the case analysis report