Description

On weeks two and four you are required to locate a current article that addresses a services marketing issue related to class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course.

A brief summary of the key point(s) of the article.
A discussion of how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
The student’s personal reaction and several detailed recommendations to the article based upon the service marketing perspective gained during the course
In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.