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Strategy:Resources and Capabilities
- Many companies announce in their corporate communications: ‘Our people are our greatest resource.’ In terms of the criteria listed in Figure 3.5 (from textbook), can employees be considered of the utmost strategic importance?
- The company ‘Apple’ has been highly successful in dominating the market for touch-screen tablet computers with its iPad product. Can Apple sustain its leadership in this market? If so, how?
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