346 INTRODUCTION TO MANAGING INFORMATION TECHNOLOGY;CAS E STU DY #1

Baby Steps Toward Scrum: How Babycenter.com Made the Cultural Transition
to Agile Software Development
abycenter. com’s website pioneers some of the most Product owners had to become accustomed to deeper involvement
interactive and engaging too/s for parents and parents- in the features they were requesting, attending the standup meetings
to-be, with birth announcements, customized preg- and working much more closely with the software than before. Some
nancy calendars, a baby names finder, emails timed to child develop- of the developers had been used to the freedom of choosing which
ment stages, and tips to help parents survive an 8-hour plane ride projects they thought were important, but they come to appreciate the
with children. Like many Internet companies, however, it started in value of Scrum’s structure.
a very fragile, understaffed, and chaotic development environment. The Scrum sprints provided another way to add discipline to
Its network operations team consisted of just three ””””

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