1. Module information

1. Module information Name of module: Fundraising Management Module code: ULMS230 Credit value: 15 Semester in which the module is taught: Two Pre-requisites needed for the module: None 2. Module Leader and Contact Details Name of module leader: John Hunter-Jones Email address of module leader: [email protected] Please use Seminars and end of lectures to make contact, if needed please E mail me. Office Hours: Wednesdays and Thursdays 14.00-15.00 in SE14 (Management school) 3. Module Objectives The aim of the module is to provide a critical analysis of the fundraising methods available to not-for-profit organisations and to develop relevant skills 4. Learning Outcomes . A Increase students ability to relate academic theory to the work environment B Develop work-related skills including: bid writing; event organisation; volunteer management, and strategies for funding C Critically reflect on the development of a fundraising strategy D Enhance career opportunities within the not-for-profit sector E An ability to research not-for-profit bodies and potential sources of funding LEARNING OUTCOME TAUGHT ASSESSMENT COMPONENT OTHER INFORMATION A Y Exam + Essay B Y Exam + Essay C Y Essay D Y E Y Essay 5. Transferrable Skills The Management School has identified a set of key skills which it expects its students to develop throughout their studies. These are skills which are actively sought by employers and which together form the “ULMS Graduate”. This module helps students to develop the following skills: SKILL TAUGHT ASSESSED COMPONENT OTHER INFORMATION Problem solving skills Y Essay Not for Profit awareness Y Essay + Exam Organisational skills Y Essay Communication skills Y Essay + Exam For further information about the ULMS Graduate and an explanation of what we expect our students to develop in relation to each skill, please see appendix A at the end of this handbook. 6. Teaching and Learning Strategies The module will be delivered through a combination of lectures and tutorials. The lectures will provide a basic guide and introduction to a particular issue. The small-group tutorials will enable students to clarify their understanding of the information delivered in the lecture, and will enable them to explore the application of the law in greater depth than is possible through the lectures. 7. Assessment Assessment will be by: Essay (2000 words) (50%) End of Semester Examination (May/June) (50%) Essay • Identify a Charity, which primarily raises its funds through voluntary donations and directly spends such on charitable works (eg Not a Grants making Trust). It must be registered with the England and Wales Charity Commission and have an income of over £1 million p.a. Title • Identify its fundraising mix (the different sources of income) and, using academic literature and sector reports, critically analyse its choice of fundraising mix and the fundraising methods used to access the different sources of income targeted. • Make recommendations to the charity on how it might improve its fundraising mix and fundraising methods. • Hand in date: Wednesday 16 March 2 p.m + Dual Submission Hard Copy + Turnitin. 2000 words Max • Normal ULMS academic standards apply (see handbook) e.g. referencing (plagiarism) and marking criteria (e.g. First Class) • Mark Allocation: 20%: Presentation; Use of English; Grammar; Introduction, Conclusion, Referencing. 30%: Selection and review of relevant source material. 30%: Discussion of the issues and application and use of material 20%: Recommendations (Final and separate section of your essay) There is no feedback for draft assignments, however you are welcome to provide me with bullet points of your essay plan and do so by E mail or to see me in person. Word Limit The ULMS Boards of Undergraduate and Postgraduate Studies have clarified the guidance provided to students on word counts in assessed work. The word count given to students is the absolute upper limit. There is no leeway over this, i.e., students will be penalised if they submit work that exceeds the word limit (the suggestion that you may exceed the word count by 10% is a myth!!) The following are not included in word counts: Reference lists/Bibliographies and Question Titles Appendices/Footnotes- provided these have been used only when necessary. If appendices or footnotes are used excessively, or contain material which should clearly be included in the main body of the essay/report, it is at the markers’ discretion to include these in the word count. Tables/Graphs- provided these have been imported from elsewhere (correctly referenced) and not produced by the student. Contents Pages and Front Pages of Reports As well as the essay/report itself, the following are included in word counts: Citations/quotations- this includes the material paraphrased/quoted itself as well as the name, date and page information. Tables and graphs- if they have been produced by the student. Executive Summaries in Reports- unless otherwise stated. Assignment Penalties DEVIATION FROM GUIDELINES/REQUIREMENTS PENALTY The following penalties will be imposed on coursework where students are found not to have followed the guidelines set down. No piece of Undergraduate coursework which achieves a mark of 40% or more before the application of penalties will be reduced below the pass mark once penalties are taken into account. No piece of Postgraduate coursework which achieves a mark of 50% or more before the application of penalties will be reduced below the pass mark once penalties are taken into account. Coursework presented in a form that is difficult to read, e.g., if not word-processed, in a font of less than 12pts, in single spacing or with inadequate margins 5% of the overall mark available for the piece of work will be deducted Coursework exceeds the maximum word length specified by the module leader 3 marks or pro rata per part thereof will be deducted for every 100 words by which the work exceeds the maximum length. E.g., 6 marks will be lost for work that exceeds the limit by 200 words, 1 mark will be lost for work that exceeds the limit by 30 words etc. Inadequate referencing Up to 5% of the overall mark available for the piece of work Failure to include a list of references or a bibliography Up to 5% of the overall mark available for the piece of work Failure to submit identical pieces of work in hard copy and electronically 10 marks will be deducted Use of Wikipedia or other Wiki sites as a primary source of research Penalty to be determined by the module leader. Work submitted up to five days after the deadline set 5% of the total marks available for the assessment shall be deducted from the maximum mark for each working day after the submission deadline, up to a maximum of five working days. E.g., for work marked out of 100, five marks per day will be deducted. The mark will not be reduced below the pass mark for the assessment. Work assessed below the pass mark will not be penalised for late submission. Work submitted more than five days after the deadline set A mark of zero will be awarded. Where a student is required to re-sit the assessment, a different assessment will be set and the student will not be permitted to submit coursework relating to the original subject. Students are reminded that the following important information is published in the ULMS Undergraduate/Postgraduate (delete as appropriate) Student Handbook, available on-line at: http://www.liv.ac.uk/management/current-students/ The information includes advice on: • How to reference your work • Lateness penalties • What to do if you require an extension • The marking criteria that will be used for this module • Re-sits This coursework requires dual submission. You must hand in a hard copy to the Student Support Office (post into the black submission boxes outside the office). You must also submit a soft copy via Turnitin, which is a plagiarism and collusion detection system. If you do not submit to Turnitin your work will not be marked. Failure to submit two identical versions (one in hard copy, one via Turnitin) will attract a penalty of 10 marks. To submit via Turnitin, you go to the assessment area for the module on VITAL and you will find a link for the coursework. Click on View/Complete and then on the “submit” icon for the paper. You are then prompted to submit a title for the paper. Use the “browse” button to locate the file you want to submit, then click “submit”. You will then be asked to confirm that you want to submit by clicking the “Yes, submit” button. Examination: The normal format is to answer TWO questions from a choice of FIVE unseen questions during a two hour sitting. 8. Feedback You will be provided with written feedback within three working weeks of the hand in date. This will focus on the marking allocation and the areas identified within it (see above). You will have the opportunity to provide feedback on the module during the term and at its end. Please do provide such feedback as it is important in supporting the module for current and future students. Last year’s feedback: “This was the first year that an examination was sat in addition to the assignment. I was generally impressed with the results, in particular the willingness of students to read around the subject areas. Most that did not achieve a 2(1)+ failed to support their analysis with sufficient theory. At the top end there was also a willingness to make connections across the subject and recognise the practical demands that fundraisers face in applying the theory. Assignment .....A number of students failed to recognise the potential breadth of (fundraising) open to charities. The need for recommendations within the work was also not given sufficient attention even though the mark breakdown indicated that it would contribute 20% of the marks. 9. Lecture programme Tutorial Programme will be identified on Vital Please note: it may be necessary to alter the running order of the lectures. Any changes will be posted on VITAL. Please check the system on a regular basis. Week No + Date Lecture. Tutorial Topics on vital 1 03/02 Introduction – (Size; research; history) Assignment details 2 10/02 Developing a Fundraising Plan 3 17/02 Personal Giving (Recruitment and Development) 4 24/02 Personal Giving (Major Gifts + Legacy); Taxation 5 02/03 Corporate Support 6 09/03 Trusts and Bid writing 7 16/03 Events; lotteries and community fundraising Sales 8 13/04 Public Funding – National Lottery 9 20/04 Managing Volunteers Leadership and Fundraising 10 27/04 Social Media and fundraising 11 04/05 Legal and Ethical Issues Exam Revision 12 11/05 Exam Revision Plus visiting speakers 10. Suggested reading sources Fundraising Management Sargeant, Adrian 2014 Routledge Strategic Marketing for Nonprofit organisations. Kotler,P 2007 Charities Trading and the law Lloyd,S 2009 Funding from charitable trusts. Disability Alliance 2011 Charity Market Monitor Pharaoh, C 2011 Legacy Fundraising Wilberforce (Ed) (2010) Directory of Grants Making Trusts DSC (2012) Essential Volunteer Mgt McClurley,S (1998) The Guide To Major Trusts DSC (2012) Major Donor Fundraising Holman,M (2011) Guide to UK Company Giving Lilya,D (2013) Marketing Strategy for effective Fundraising Maple, P (2013) UK Civil Society Almanac 2012 The complete Special Events Handbook (2009) P. Carter Corporate Fundraising Morton,V DSC (2012) Mintel Fundraising Management Sargeant, Adrian 2014 Routledge The library aims to provide a minimum ratio of one book per ten students for essential texts. But if more copies are needed and funds permit, it can purchase extra copies. The Library needs to find out which books are in greatest demand and you can help by taking these steps: 1) Place a reservation on the book. Once you have the book details on the library catalogue screen, click Request. This means as soon as a copy is returned, you will be notified and can borrow it. It also means that library staff are notified of the demand on the book. 2) Fill in a book suggestion form, talk to staff at the library's information support desks or contact your Liaison Librarian to let us know more copies are needed. The Liaison Librarian for the Management School is Sarah Roughley, [email protected] 11. Electronic Resources Fundraising, Principles and Practice Sargeant, Adrian and Sheng, J (Elec) Charity Commission Reports (Annual) (Elec) International Journal of Nonprofit and Voluntary sector Marketing Wiley (online) Journal of Marketing Management 12. Revised John Hunter-Jones 20 January 2015 Updates (if any) will be provided on Vital including changes to the lecture programme or references to useful literature that has appeared since this documents was published. THE ULMS GRADUATE – LEARNING TO MAKE A DIFFERENCE The ULMS graduate is.... ....flexible and adaptable. Our graduates understand that the business world develops and changes quickly, and ULMS will provide them with opportunities to develop the skills needed to be open to the challenges this brings. ....a problem solver. Our graduates are provided with opportunities to develop their critical and analytical skills from the day they join the School. By learning to think creatively, to persevere with an issue and to draw on the resources available to them, our graduates approach difficult situations confident that they can reach a successful outcome and make a difference. ....numerate. Maths is an essential element of all of our programmes and our graduates are confident and competent when using numbers to analyse situations, solve problems and make decisions. ....commercially aware. The teaching at ULMS is drawn from the latest business and management research, ensuring that our graduates understand the environment in which they begin their careers. ....a team player. Our graduates understand the importance of contributing to a team. By contributing to group work our students understand the dynamics of a team and the importance of individual roles and how each can make a difference to achieving a result. .... organised and able to work under pressure. ULMS graduates learn to manage their time carefully during their studies. Our graduates are motivated to learn outside the classroom and are adept at managing deadlines and dealing with conflicting demands upon their time. ...an excellent communicator. The ULMS syllabus requires students to demonstrate their aptitude for communicating throughout their studies. Their skills include writing essays, business reports and case studies, giving presentations, listening to and questioning guest speakers and using negotiating and persuasion skills to argue a point during a class debate. Our graduates understand the difference that effective communication can make to a situation. ....IT literate. Our graduates understand the importance of IT in the modern business environment and ensure that their digital literacy skills are up-to-date in order to use it successfully. They understand how to prepare and analyse spreadsheets, can write reports and use IT to enhance presentations. They are confident users of electronic databases and are skilled at finding and evaluating appropriate and relevant information from electronic sources. ....internationally aware. The ULMS teaching and research community is drawn from around the world and our students are exposed to business ideas and cultures from beyond the UK. Many graduates make the most of international opportunities available to them, from participating in overseas exchanges to participating in international inter-university business games. ....a lifelong learner. ULMS graduates understand that the end of their degree programme does not mean the end of their learning journey. Our students understand the importance of continually building skills and knowledge in order to maintain commercial awareness, to be able to follow a flexible career path and to continue to make a difference throughout their working lives. ....ethically aware. The ULMS teaching, learning and assessment strategy ensures that all graduates are exposed to ideas of business ethics whilst studying and that they have an understanding of the difference business can make in the wider community and across the world.