Using Marriott as the topic and write this paper:https://www.marriott.com/default.mi
Cover each point that listed below
If can, you can talk some current events: The global pandemic.
A. Primary Target Market and Marketing Mix
Primary target market: ____________________________________
This target's primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: ___________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ____________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
B. Secondary Target Market and Marketing Mix
Secondary target market: __________________________________
This target's primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: ___________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy: